“You know that inside.
Someone is learning the colors of all your moods, to (say just the right thing and) show that you’re understood.
Here you’re known.”
So… Big Data is running our lives. All our Facebook likes, our preferences, our online “fun quizzes”, our reposts, our google searches, our purchasing habits have all been compiled and collated and filed away for use.
It’s darkly fascinating and deeply scary.
Read this article and tell me you aren’t horrinated (fascinated and horrified) by it.
The more time we spend online, the more data they accumulate. And the more they know about us– shit that we don’t even know ourselves! They can predict our behaviors with frightening accuracy thanks to this OCEAN profiling.
It’s intriguing. And creepy as fuck.
Cambridge Analytica is pure evil.
Read the article. Think about you online presence. And be afraid.
I leave you with lyrics from “The Hymn of Axciom” (Axciom being one of these data collection agencies):
“Now we possess you. you’ll own that. you’ll own that.
Now we possess you. you’ll own that in time.
Now we will build you an endlessly upward world, (reach in your pocket) embrace you for all you’re worth.
Is that wrong?
Isn’t this what you want?